Brand Names Foundation

Brand Names Foundation
орг.
сокр. BNF марк., амер. Фонд пропаганды торговых марок* (некоммерческая организация, состоящая из производителей продукции с фирменными названиями или торговыми марками, средств распространения рекламы и продавцов-консультантов; организация была создана в 1943 г. с целью поддержания благоприятного общественного мнения в отношении продукции с товарным знаком и связанной с ней маркетинговой практики; организация финансирует программы и общественные кампании, направленные на объяснение потребителям и продавцам того, как конкуренция товарных знаков стимулирует прогресс, и как покупка продукции с товарным знаком гарантирует максимальный доход на истраченный доллар)
See:

Англо-русский экономический словарь.

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